About

I’m drawn to brands at moments of change — when an idea is becoming a company, a product is finding its place in the market, or an ambitious team is ready to be seen differently. 

Over the years, I’ve worked across technology, science, and consumer brands, helping founders turn complex ideas into clear, credible, and distinctive brand experiences. 

What I enjoy most is understanding the bigger picture behind a business: where it wants to go, what makes it valuable, and how design can help move it forward. That curiosity has shaped me into a designer who moves comfortably between strategy and execution, working closely with founders from the early thinking through to the moments their brand meets investors, customers, and the wider world.