Scientific Brand Design & Communication

Aztekin Lab is a structural biology research group at the Max Planck Society in Germany, led by Dr. Can Aztekin. As a young researcher establishing a new lab after receiving the prestigious ERC Starting Grant (€1.5M) and ISRB Rising Star Award, Dr. Aztekin needed a professional brand presence to attract top-tier researchers, communicate complex science to multiple audiences. Created: Multi-stakeholder messaging framework (academic peers, funders, recruits) Visual identity system inspired by molecular structures Website design serving different audience journeys The brand work supported Dr. Aztekin's emergence as a rising leader in regenerative biology research, translating complex scientific work into accessible communication across stakeholder groups.